The Challenge
London Offshore Consultants (LOC) is one of the world’s leading marine engineering firm with a global network of offices. One of the key events it has successfully built since 2015 – is the Asian Marine Casualty Forum (AMCF) – which is touted as one of the best marine casualty conferences organised in the region by industry insiders for the industry. The AMCF is a bi-annual not-for-profit event “arranged by the industry for the industry”.
The challeng
es of this engagement are two-fold. One is to manage and facilitate the end-to-end
preparation and logistics of the event and the second is to continue to build and spread interest in it following the success of the first event and to sell the developments that come out of the event to the media. This includes through mainstream, digital and social channels.
What We Did/ How Helix Helped
Helix as LOC’s event organiser for AMCF, is assigned to bring to the table strong understanding and knowledge of the procedures and processes involved in building the said event, as well as enhanced knowledge of the industry having been entrenched in it for more than a decade. This included the following responsibilities:
- Ensuring high media profiling and management for the event with the local, business, maritime/offshore, salvage, legal and insurance media
- Ensuring AMCF to maintain the influence in the industry as the must-go-to event in the region for salvage and casualty
- Ensuring LOC remains top of mind as a ‘thought leader’ as the industry grapples with various pressing concerns of salvage and wreck removal issues
- Advisory/ Facilitation on the conference from preparation stage to post event
The Outcome
The two-day event welcomed the participation of international maritime figures in marine causalities including shipowners and government authorities. Helix worked closely with the LOC team and successfully organised the forum in the 2015 and 2017 with more than 350 shipping and insurance professionals gathered and speakers from leading, international companies from the maritime industry as well representation from the industry’s regulatory authorities.
